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Eco-Friendly Fashion is Not to Be Ignored
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High-end fashion will no longer be associated with slave labor and animal furs. The Green Movement has swept the fashion industry, proving eco-friendly fashion does not necessarily mean dreadlocks and hemp frocks. Exhibit A: Anne Salvatore Epstein and her environmentally-friendly collection, Beau Soleil. After replacing her “overly excessive” lifestyle with one that was “simple, modern and organic,” former Marc Jacobs worker Anne Salvatore Epstein decided to launch an eco-friendly fashion collection. She named it Beau Soleil after the her favorite oyster, with the simplistic slogan “Reduce Recycle Renew.” The collection focuses on sustainability, fair trade and labor. She concentrates on the use of organic raw materials with the goal of offering consumers environmentally healthy clothing choices without sacrificing fashion. Epstein uses fabric made out of bamboo [a sustainable material], vegetable-dyed organic cottons, vintage tencel [made from eucalyptus tress] and recycled leather trims. The high-style collection combines popular designs with comfortable, sustainable and eco-friendly fabrics.. Some standout products:
Blanket Dress; 70% bamboo 30% organic cotton
Chrome Sweater; 70% bamboo 30% organic cotton
Groove Dress; 100% bamboo
Slinky Dress; 70% bamboo 30% organic cotton
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I am thrilled at the increased use of Eco Fabrics. It is finally hitting the mainstream and going beyond the high end designers and local boutiques. I am a little concerned about the greenwashing that is so pervasive hitting the fashion sector. H & M recently launched its new Spring Eco Line, when the NY Times did an article about clothing that was being slashed and dumped at some its stores. A bunch of organic cotton coming from India is actually genetically modified cotton and there are plenty of problems with the organic cotton system coming from that part of the world. I am excited about the shift in public feeling, but worry about people jumping on the bandwagon for all the wrong reasons!
Its at the point where customers need to research products more throughly before making a purchase. While that is difficult to do for all of our purchases, companies should be more responsible. Thanks for posting Robert!
Blog looks excellent. Found you on a google search and wasn’t really sure what to think of it. The information you discuss is top notch though. Always looking for people into clothing and fashion.
[...] High-end fashion will no longer be associated with slave labor and animal furs. The Green Movement has swept the fashion industry, proving eco-friendly fashion does not necessarily mean dreadlocks and hemp frocks. Exhibit B: Linda Loudermilk’s groundbreaking line of clothing and accessories for the green male or female. [Continued from Part I] [...]